Executive Dashboard
Kifaru
EXECUTIVE BRIEFING // APR 24 2026
Revenue & Channels
DRILL DOWN ↓
Revenue & Pacing
Are we on track and where do we end up if nothing changes?
Revenue MTD
$312,400
vs $650,000 target
Revenue YTD
$2,156,750
vs $8,000,000 target
Run Rate
$6,240,000
$1.76M below target
SOURCE // Shopify + QuickBooks
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Channel Performance
Where is revenue coming from and which channel is carrying the load?
DTC
$1,340K
62% of total
vs $6M target
Dealer
$612K
28% of total
vs $1.5M target
Military
$204K
10% of total
vs $500K target
SOURCE // Shopify + QuickBooks
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Pipeline & Future Revenue
Do we have enough in motion to hit next quarter?
Pipeline Coverage
0.96x
below 1.5x healthy
Confirmed POs
$410,000
vs $620,000 forecast
DTC Run Rate vs Q
78%
of quarterly target
SOURCE // Shopify + Manual PO Log
Profitability & Operations
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Profitability
Are we making money and is margin healthy across channels?
Blended Gross Margin
46%
Margin by Channel
DTC 48% | Dealer 44% | Mil 51%
Contribution / Order
$118
after COGS + fulfillment
SOURCE // QuickBooks + Cin7
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Production
What are we obligated to and can we fulfill demand on time?
COGS Obligation
$284,000
active runs
Forecasted COGS
$520,000
next 90 days
Stockout Risk
2 SKUs
below 30 days supply
Sawtooth 4500 — 18 days   Laminar 25 — 24 days
SOURCE // Cin7
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Finance
Is cash healthy and are we spending in the right places?
Cash on Hand
$412,000
AR Aging 90+
$24,000
1 dealer overdue
Expense vs Budget
−2.4%
under budget
SOURCE // QuickBooks + Ramp
Inventory
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Inventory
What is working, what is a drag, and are we at risk of stocking out?
$1,840,000
Total Inventory Value (COGS)
2.1x
Inventory Turn Rate
2 SKUs
Stockout Risk Flags
Top Revenue Drivers
ProductQTYRevenue
Sawtooth 4500142$68,400
Duplex Lite 2P98$52,100
Bikini Frame214$44,800
Longhunter SO76$38,200
Kifaru Tipi54$32,400
Lowest Revenue Drivers
ProductQTYRevenue
Belt Pad XL312$4,100
Stuff Pocket284$5,400
Grab Handle196$3,200
Antenna Wrap408$2,800
Rain Lid167$6,100
SOURCE // Cin7
Marketing & People
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Marketing
Is the DTC engine growing and is the spend justified?
MER (blended)
3.2x
revenue per $ of ad spend
CAC Trend (MoM)
$38 ↑ from $34
LTV:CAC Ratio
4.2x
healthy above 3x
SOURCE // Shopify + Meta/Google + QuickBooks
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People
Is the team sized right and is labor producing return?
Gross Profit / Employee
$44,900
annualized
Labor Cost % of Revenue
28%
$87,400 MTD
Open Critical Roles
2
SOURCE // Gusto + QuickBooks
R&D
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R&D
What are we developing and how far along is each project?
01 // Concept
Modular Sleep System
Eric
Gear
Ultralight Shelter V2
Eric
Gear
02 // Design & Proto
Frame Sheet Revision
Eric
Gear
F26 Merino Base Layer
Aris
Apparel
03 // Materials Test
Dyneema Pack Body
Eric
Gear
Midlayer Insulation
Aris
Apparel
04 // Production Sample
Guide Light 40
Eric
Gear
F26 Softshell Pant
Aris
Apparel
05 // Launch Ready
Sawtooth 4500 V2
Eric
Gear
F26 Hunting Pant
Aris
Apparel
SOURCE // Asana
Atlas — Analytics
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